Bluemercury

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Bluemercury is a high-end beauty chain brand under Macy's, Inc., with "professional service + emotional experience" as its core barrier, and has opened up a unique surviv...

Collection time:
2025-05-20
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Bluemercury is a high-end beauty chain brand under Macy’s, Inc., with “professional service + emotional experience” as its core barrier, and has opened up a unique survival path under the pressure of beauty industry giants such as Sephora and Ulta Beauty. Bluemercury was founded in 1999 and was acquired by Macy’s for US$210 million in 2015.

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