A lot can happen in 100 years. We know because this year, Bonds turns 100 years young. From our early beginnings in 1915, as a small manufacturer of women’s hosiery to now as one of Australia’s most iconic brands, we’ve shaped ourselves to fit the needs (and bodies) of Aussie families.

From the get-go we’ve done things a little differently. We were never a company of corporate suits in a stuffy boardroom but a company with our own sports teams, a marching band, a library and even a hairdresser in our early years! In fact, Australia’s first industrial psychologists were also an important part of the Bonds family. And this approach was embodied in our company slogan, coined by George Bond himself; “We don’t work for each other. We work with each other”.


It’s these humble beginnings that haven’t just helped us to establish a benchmark in great quality, but have allowed us to play a proud role in Aussie history too. From providing Charles Kingsford-Smith and Charles Ulm with comfy undergarments for their record-setting flight across the Pacific in 1928 to dressing 120,000 volunteers at the 2000 Sydney Olympics in iconic uniforms that were as vibrant as the games themselves, we’ve come a long way over the last century.

We’re the first thing you put on in the morning and the last thing you take off. And with the next century shaping up to be even more exciting than the last, one thing has never changed – from 8 seconds or 80 years old, Bonds is for everyone.

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