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Helena Rubinstein is a luxury beauty brand founded by the Polish-American entrepreneur of the same name. She is regarded as a pioneer of modern skincare science, establishing the world’s first beauty salon in 1902 and being one of the first to offer products tailored to different skin types.

The brand’s origin began after Helena moved from Poland to Australia in the early 20th century, where she noticed the damaging effects of sun exposure on women’s skin. Using her knowledge from a pharmacy apprenticeship, she developed her first facial cream, “Valaze,” and opened her first beauty institute in Australia.

Helena Rubinstein is known for her innovative spirit in combining science with aesthetics, with her famous quote, “Beauty is power,” still inspiring women today. The brand’s products, including the world’s first moisturizing cream and the first waterproof mascara, represent its groundbreaking contributions to the beauty industry.