Shop LC

Shop LC is an American cable television shopping channel based in Cedar Park, Texas, and a subsidiary of the Indian company Vaibhav Global Limited. The network, which specializes in selling jewelry, beauty, fashion, and home decor products, reaches approximately 77 million households in the United States and Canada.

The channel was originally launched as The Jewelry Channel in 2007. In 2009, in response to a lack of demand for luxury goods during the Great Recession, the company rebranded as Liquidation Channel to focus on a new market strategy. The network officially changed its name again in 2017 to Shop LC, which stands for “Shop Low-Cost.” This rebrand, which also involved new studios and updated graphics, solidified its identity as a value-driven retailer. In November 2021, the company’s headquarters was moved from Austin to Cedar Park, Texas.